3. Do not waste your money using Google’s suggested cost per click; it is 10 times higher than necessary. Many advertisers even do not understand that their click through rate effects their position to the same degree with how much they pay per click. Now that all your keywords and pricing is in place, set your daily budget lower than you have planed on spending per day for now, this way incase it’s a failure you would not lose that much.
Let your campaign run for a few days, but before you do make sure you set up conversion tracking. Watch what keywords perform well and convert to conversions, and remove the ones that cost you nothing but money. If at first you are not successful then try again and again.
4.Watch the performance of your keywords and Ad groups. You should continue to try new things. Modify one word in your ad and then compare the results to previous because one word can and will make the difference; whether positive or negative that is for you to discover! If you face any trouble finding an ad that gets enough clicks to avoid being disabled brainstorm again and create as many ads as possible, even if they are terrible they will give you new ideas. Pick your favorite three and create a new ad group while comparing the results to your other ad groups.
If you have not been succeeded after following all of these steps, what you are doing is not wrong it is what you are trying to sell.
To find out if your product is assured to fail just ask your self this question: “is this product helping someone or is it just another great idea?” Chances are if it is a great idea people are not searching for it, or in desperate need of it. Continue to track and modify your keywords and Ad groups while watching your sales and popularity excel!
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