B2C is applied to any type of business or company that is involved in the selling the products to the customers through the internet. Among the major benefits of the B2C transactions are faster shopping, call center facilities with the websites and online stores, offerings, prices and new products can be mentioned on the websites immediately, flexibility, increased reach and a better optimized website can bet more visitors that can ultimately become customers. E-business involves every trading step such as marketing, payment, delivery and customer support.

The major benefits of the B2C customers include lower price, wider choice, convenience, better information, after sale support and the facility to shop at home anytime. The benefits for the company include reduced costs, increased demand, global reach and the usage of the online marketing tools.