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Internet Marketing
Internet marketing is also known
as E-marketing and it’s a process of promoting
the business through internet and digital technologies.
In this section, you will find a detailed overview
of the different online business promotion techniques
such as SEO, pay per click, email marketing, newsletter
promotion, banners, forums postings, free giveaways,
free services, conducting web seminars and telemarketing.
Today every business needs to use internet marketing
techniques to promote the business on web.
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Traditional marketing through TV or newspaper is one-way communication that is impersonal and not much effective. Direct marketing by means of direct mail or by telephone can be effective but it is expensive. Internet marketing improves traditional marketing in many ways and is interactive, media-rich and forceful. Internet ads are timely, less expensive than print media (magazine, news papers etc) and can be updated any time at minimum cost. Marketing through TV and print media involves geographical boundaries while internet marketing covers international market as World Wide Web has no any geographical boundary. Internet ads can be targeted to specific group or segment of individuals and a specific geographical location.
Internet Marketing Methods
Most commonly used internet marketing methods are banner, E-mail marketing, marketing in chat rooms, internet communities, news letter marketing, postings internet adds in forum, viral or word-of-mouth marketing, permission marketing, SEO(search engine optimization).
Pay Per Click
Pay per click is one the most famous and commonly website and online business promotional methods. There are two big players Google Adwords and Yahoo Search Marketing. Your websites’ ad is placed along with the search results of Google and Yahoo and on their partners’ sites.
Banner Exchange
Banner marketing is most commonly used marketing method in internet marketing. Banners are just like billboards that you must have seen when you drive along a main road so they are called e-billboards. Banner mostly contains text, graphics, animations and flash movies to promote a product or service. When you click on the banner you are transferred to advertiser’s home page. There are two types of banners keyword banner and random banner.
Keyword Banners
Keyword banners are appeared in response to a predetermined query from search engine. It is effective way for those companies who want to narrow their target to consumers interested in particular topics.
Random Banner
Random banners are used to introduce new product or service to the international market so that public can know and keep remember that brand. Random banners appear randomly with the customize ability to target audience. Computer system are used to examine your profile and based on your profile your location, your likes and preferences banners are sent to you. For example you are in Pakistan and your profile reveal that you major concern in with bank then you may see banking industry ads in your page.
E-Mail Marketing
E-mail marketing is better and cost-effective and most commonly used internet marketing way. E-mail marketing involves minimum cost then other print media and has batter and quicker response rate. Marketers purchase e-mail address and put them in their databases and send ads via e-mails. E-mail marketing is very powerful tool as it used to target individuals and segments or group of people.
Internet Communities and Forums
Internet communities and forums are also very effective and customize way of internet marketing. In internet communities and forums people of same interest are gathered to share their views and resolve problem for each other. Communities play important role in internet marketing as they are considered virtual places to promote product or service. If you want to market your IT related product or service then you should participate in IT related communities.
Permission Marketing
Traditional marketing has no positive feeling as consumers are contacted without their permission while by asking people what they are interested in that you must have seen when you drive along a main road so they are called e-billboards. Banner mostly contains text, graphicsThe way can be an e-mail, telephone, news letter etc.
Viral or word-of-mouth Marketing
Viral or word to mouth marketing has very strong effect as people believe in word-of- mouth. Viral market is an example or referral. The main idea in viral marketing is that a message is forwarded to friends and family to check out particular product or service. Viral market is new model of advertising which is used to create awareness of brand at minimum cost.
Interactive Ads and Marketing
Interactive marketing present tailored one-to-one ads. The term interactive is used to assure the ability to address an individual by remembering his previous response. Cookies are used to track the visitors perform action and then show web page according to his preferences by retrieving actions saved in cookies.
Search Engine Optimization
Search engine optimization is a technique to make site top of the list or in first 10 results of search engine. Web sites URLs are submitted to search engine and search engine maintain index of those sites by the use of intelligent programs (spider, crawlers).
Online Events, Attraction and Promotions
Every one always wants some thing extra like value added services and fringe benefits etc. You can acquire and retain your customer by attracting such strategies. People love to have some thing free, some thing funny or both. You can organize events, Contest, quizzes, and coupons to attract and acquire your customer. You can adopt promotional mechanism like discount cards, free samples, trial purchase, sweepstakes to keep your customer attention.
Chat Room Marketing
You can market your product or service in chat rooms. Chat room marketing is interactive, easy and involves least cost.
News Letter Marketing
You can market your new product or service by sending news letters to your visitors who have singed up through your websites to receive the newsletters from you. In this way you can send promotional newsletters to your subscribers.
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