Off line marketing can be used to promote your site. You can put your url on all your license plates. You can Paint it on your car. Buy newspaper and yellow pages ads with your url. Use Flyers and stickers. Sponsor a little league team as of your url name. In short you can do anything and everything to spread the word about your website around your city.
Smart public relations can be used to get good number of visitors to your site. You can use online and traditional media for this purpose. It will make others placing links pointing to your website, which will lead to more clicks and also to improved search engine rankings.
Write articles for publication on other websites. The author profile will link to your site. The article will illustrate that you are an expert. Also write articles for your own site regularly. It will make you able to win on the search engines and gives your visitors a reason to come back again.
Create a newsletter and ak people to send a newsletter to people they know. It will add new visitors to your site.
Post url links in chat rooms. Keep focusing the chat rooms related to your industry. Leave inciteful comments, and people will click on your profile, then visit your site.
Try to build your site in such a way that it is accessible to all browsers and to PocketPC and Palm Pilot users.
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