- Content Writing (Copy writing skills)
If you want to be an SEO expert then you have to be copy writer/content writer. You have to develop the content writing skills. By reading articles of the other authors and through researching on the specific topics you can gain a lot of information about a topic and then write in your own words. The following tips are very helpful for the content writing.
- Organize your article logically and make a good end.
- Write for the readers in mind in an easy to understand language.
- Keep your most important information in the first paragraph.
- Proof read your articles for the grammatical and spelling mistakes.
- Make your articles information rich so that people think about them authority articles.
2. Keywords Analysis
Keywords analysis is a major part of the SEO. You have to analyze the keywords for which you want traffic. Find your competitors, analyze their websites and learn how they got ranking for those specific keywords. Google Adwords Keyword Tool and Word Tracker are the best keywords analysis tools. You can get a lot of help regarding keyword generation, analysis, traffic estimates on daily basis and a lot of other things with these tools.
- On Page Optimization
After you have defined your targeted keywords with the keywords analysis tools, the next step is to master all about the on-page optimization techniques such as Title, description, keyword, inner linking, content optimization, sitemaps generation, image ALT attributes, comments and a lot of other things.
- Off Page Optimization
SEO is incomplete if you don’t know how to get the back links for your websites. There are a lot of methods through them you can get the one way or two way links for your websites such as reciprocal links exchange, directory submissions, article writing and submissions, blogs, paid links, one way links from the related websites, press release, social book marking sites and many other method. Search engine likes the links from the related high PR sites. You have to master the techniques that how to get links from these websites.
- Traffic Analysis
After optimizing your website properly, the next step is to analyze your traffic, visitors' behavior, keywords response, user’s average stay time on your website, your visitors’ geographic locations, visitors behavior on different days and the conversation with different keywords. You have to analyze each and every aspect of your visitors and focus on the most converting and traffic generating keywords.
- SEO Resources
Mastering SEO can’t be done by reading one or two books. In fact, you have to spend a lot of time on your own websites and experiment each and every thing that is related to SEO. See your work’s response and if you have achieve the good results then apply the same techniques on the client’s websites and If your clients are satisfied with your work then you are on they way to becoming an SEO expert.
To learn about the SEO the following resources are very helpful
Book
http://www.seobook.com by Aaron Wall
Forums
http://www.searchenginewatch.com
http://www.webmasterworld.com
http://forums.digitalpoint.com
Tools
IBP
Arelis
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