| Syntax: <title>Provide Title
of the Page</title>
3. Meta Description
Meta Description is another important attribute of
a HTML document and it is defined in the HEAD portion
of the web page.
Syntax: <meta name="description"
content="Provide description of your web page."/>
Description is a second most important attribute
in a HTML document after Title.
4. Meta Keywords
Keyword Meta tag is no more being used by Google
to rank a web page. Some other search engines still
use Keywords Meta Tag. It is also defined in the head
portion of the HTML document.
Syntax: <meta name="keywords"
content="Define the highly related keywords here.
"/>
5. Sitemaps (.html and XML)
There are two types of sitemaps are
being used for optimizing a website i.e. HTML sitemap
and XML sitemap. HTML sitemap is used locally on the
website and it defines a tree and hierarchy of the
web pages of your website. XML sitemap can be created
by different tools. After making them they should
be uploaded to the root directory of the website from
where it can be accessible from the Google Webmaster
Accounts. Sitemaps play an important role in the fast
and better indexing of all the web pages of a website.
6. Inner Linking
Linking of the web pages with each
other is another important factor in the SEO. There
are different tools such as IBP and SEO Elite that
helps you to make the internal linking better.
7. Use Image ALT Text
The ALT attribute is used for the
same reason as we use the Title attribute but ALT
is specifically used for optimizing the images in
the search engines. Use ALT tags for every single
image and make the links for the images.
8. Optimize Website Content
There is a very popular phrase that
“ Content is King”. Unique content is
the key to success for the SEO. The first two paragraphs
of your page are very important and use your targeted
keywords in a natural way at the scattered places
of the page. To avoid over stuffing of the keywords
use any good Keywords analysis tools that will help
you to measure the density of the keywords.
9. Avoid Penalization
Improper use of the SEO techniques
can badly penalized your website or even your website
can be banned by the search engines. Follow the Google’s
Webmaster guidelines carefully. Avoid using hidden
text in the web pages, cloaking, keywords stuffing
and doorway pages.
10. Links Building
The most important factor in the
optimizing the website is building links for almost
every page of your website so that it can get indexed
by the Search Engines. One way links from the related
and high PR websites are considered the best links
for improving the positions for different keywords.
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